I ran across a post on Facebook from a friend of mine, VJ Voelker and he was posing the question of why car dealers are looking backwards versus forwards in regards to their marketing. He was curious as to why dealers were hesitant to embrace Digital Marketing as a viable addition to their current media. Bottom line he was asking, why is it so hard to change?
It got me thinking that many of us, as individuals and as companies really do resist change. Why are you not looking down the…
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Posted on August 4, 2010 at 9:35pm
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