One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.
The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication…Continue
Added by Brian Pasch on February 10, 2011 at 3:55pm — No Comments
As we come to the end of the year, dealers should be setting in place a strategy that will ensure continued growth and prosperity in 2011. That strategy should include a line item for social media but that will not be your must important investment.
Do you know what will be?
As I travel the country and review…Continue
Added by Brian Pasch on December 24, 2010 at 7:00am — No Comments
I have Google Alerts on a number of key car dealership names and terms and it seems that Edmunds.com is readying a full-blown attack on automotive review websites like Dealerrater.com and PrestoReviews.com. My Google alerts have been lighting up with Edmunds.com BETA testing pages for car dealers that I follow.
This is a WAKE-UP call....again. Car dealers have to have a written Internet Reputation…Continue
Added by Brian Pasch on December 11, 2010 at 12:32am — No Comments
In July, the Apple user community was treated to an innovative new technology called Flipboard. The Flipboard software running on an iPad is a perfect example of how innovators extend the functionality of another company's idea.
In this case taking Apple's iPad and making it a must have device for sales, marketing and customer service professionals. For…Continue
Added by Brian Pasch on August 4, 2010 at 7:30am — No Comments