DMSC Napa Attracts Automotive Leaders To Reach Attendance Goals



The Digital Marketing Strategies Conference (DMSC) held this year in the Napa Valley is sold out as a direct result of strong dealer participation.

DMSC Napa has attracted dealer principals, general managers, and ecommerce directors from the US and Canada to discuss leading digital marketing and social media strategies.

According to Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference:

"The automotive industry is going through significant changes and the DMSC in Napa is an investment for dealers who want to keep pace with this change.

As marketing and engagement move to the Internet, car dealers are finding that education is the key to staying ahead of the curve. Automotive Advertising strategies must include Automotive SEO, SEM, SM, and a solid implementation plan to merge these with traditional advertising channels."


DMSC Napa Enhances NADA Experience

The 2011 DMSC  is scheduled for February 1-3rd and will be held at the Napa Valley Marriot. At the end of the DMSC, many of the attendees will be traveling to San Francisco to attend the 2011 NADA Convention. The DMSC in Napa and the NADA Convention in San Francisco are the "one-two punch: for car dealers looking to lead their dealership to greater success in 2011.

DMSC Workshop Speakers

There are six workshop leaders at DMSC Napa as well as four keynote speakers. Additionally, some of the leader automotive technology leaders will be speaking at the eight meals that are part of the Digital Marketing Strategies agenda. The workshop speakers include:

Gary May

Gary May, Founder and President of Interactive Marketing and Consulting Services (IM@CS) has spent the past 10 plus years involved in different aspects of the automotive online space with a focus on dealers and OEM improving their eCommerce, branding, interactive content and media.

Starting in September 2007, IM@CS has specialized in assisting dealers’ online efforts including website, CRM, social media, vendor and cost management as well as process and core fundamentals from an educational consulting platform. In addition to being awarded their first OEM eCommerce education programs, the company added blogging and other efforts as well as speaking engagements tailored for dealerships in 2008.

Gary’s approach is multi-pronged: key management education and adoption, system leverage and integration, local market penetration and sustainability, sales mentorship and accountability processes. IM@CS’ measurement of success comes from both sustainability and tracked improvements. The company has garnered a reputation for on-time delivery, execution around leading-edge technology, appropriate vendor and solution introductions and management-down buy-in.

IM@CS counts some of the US’ and Canada’s top dealership groups as clients over the past three plus years and has sights set on moving dealers significantly forward in 2011.

Alex Snyder

Alex Snyder is the Director of Product Research at He is responsible for helping shape the future of the company’s product line.

Prior to joining, Mr. Snyder was the director of e-commerce at Checkered Flag Automotive Group. Alex was instrumental in their becoming a top 100 e-Commerce Dealer in varying automotive publications, as well as the No. 1 dealership website of the year in 2008.

Since 2006 Alex has been a main contributor to DealerRefresh working to better the industry with Jeff Kershner. in 2010 Alex won the Automotive Website Awards (AWA) Lighthouse Award for his contributions to the automotive industry.

You can view more about Alex on LinkedIn:

Glenn Pasch

Glenn Pasch is the COO of PCG Digital Marketing. He has more than 20 years of experience in training and managing individuals. He has worked in the direct marketing industry, including hands-on sales training, project management, as well as organizational development and performance consultant services.

He has a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast paced environments. In addition, he personally coached thousands of front line sales and customer service agents as well hundreds of management personnel.

He continues to author articles for industry publications as well as continuing his successful Side by Side Coach Blog. He is a speaker whose energetic, straight forward style of coaching and training connects with audiences and leaves them with tangible tools they can utilize immediately.

Glenn Pasch is a member of SOCAP, ATA, ICF and The American Society for Training and Development as well as a member of the Board of Directors for the NY Metro Chapter of the ATA.

Matt Murray

Matt Murray is the Director of Digital Marketing at His knowledge of search and social media have allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive internet marketing and has helped thousands of dealers maximize their investment in internet marketing and’s tools and business processes.

Matt will be sharing with conference attendees his insights into paid search advertising and how car dealers can plan, implement, measure, and gain rewards from a successful SEM strategy. As paid digital advertising becomes a larger portion of car dealer budgets, it is critical that dealers understand how paid search works and how to inspect operational campaigns.

Christine Rochelle

A freelance writer from the forbidden place known as New Jersey, Christine Rochelle has been writing since she could hold a pencil. Christine dove into the blogging world soon after college and her numerous projects have been featured in The New York Post, Crushable and LifeStyler.

Besides writing her life away, Christine has worked as a production assistant for a network dot com, worked for famed editor Bonnie Fuller and spent four months teaching (and blogging) in Vietnam. Combining all of her media experiences, Christine now specializes in SEO content development at PCG Digital Marketing in addition to providing career advice on

Christine’s goal is to break down what works and what doesn’t work for online readers and why quality content is the key to digital marketing success.

Brian Pasch

Brian Pasch is the CEO of PCG Digital Marketing who is hosting the Conference. Brian is an active writer, educator, and conference speaker on digital marketing and search engine optimization strategies for car dealers.

Brian is a 20 year veteran in consumer direct marketing and founded PCG Digital Marketing in 2005 to focus exclusively on winning digital marketing solutions for growing industries. In a short time, PCG Digital Marketing has grown to over 65 employees and serves car dealers in the US and Canada.

PCG Digital Marketing is also the creator of the 2010 Automotive Website Awards which recognizes the best search marketing, technology, and designs in automotive websites. The 2010 award winners and whitepaper can be downloaded on

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